Terms of service

These terms of service ("Terms") govern your access to and use of the Sellarix Ltd website and platform, and any related services, software and documentation (together, the "Service"). By accessing or using the Service, or by clicking to accept, you agree to these Terms. If you are entering into these Terms on behalf of a business, you confirm that you have authority to bind it, and "you" means that business.

Who we are

Sellarix Ltd ("Sellarix", "we", "us", "our") is the data controller for the personal data described in this policy. We are a company registered in England and Wales under company number 15102874, with our registered office at 20 Wenlock Road, London, England, N1 7GU.

We have not appointed a statutory Data Protection Officer, as we are not required to. Our data-protection contact is reachable at hello@sellarix.ai. For any data-protection question, or to exercise your rights, contact us at that address or write to us at the registered office above. We aim to respond within one month.

Definitions

• "Authorised Users" means the individuals you permit to use the Service under your account.
• "Customer Data" means the data, including any personal data, that you or your Authorised Users provide to or connect with the Service.
• "Order" means the plan, subscription or order form under which you take the Service.
• "Documentation" means the user guides and materials we make available for the Service.
• "Intellectual Property Rights" means patents, copyright, database rights, trade marks, designs, know-how and all other intellectual property rights, whether registered or not.

The Service

We will provide the Service with reasonable skill and care and will use reasonable endeavours to make it available, except during planned or emergency maintenance and events outside our control. The Service evolves: we may add, change, or remove features, and some features may be offered in beta or early access. We will give reasonable notice of material adverse changes where we can.

Accounts and eligibility

You must provide accurate registration details and keep them up to date. You are responsible for your account, for keeping credentials secure, and for all activity that takes place under your account. You must tell us promptly of any unauthorised access. You must be at least 18 and able to form a binding contract to use the Service.

Authorised Users

You may permit Authorised Users to use the Service on your behalf. You are responsible for their compliance with these Terms, and for the acts and omissions of anyone who accesses the Service through your account.

Licence and restrictions

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Service for your internal business purposes during your subscription. You must not, and must not allow anyone to:

• break the law, or infringe the rights of others, in your use of the Service;
• upload or transmit unlawful, harmful, infringing or malicious content or code;
• attempt to gain unauthorised access to, disrupt, or damage the Service or its infrastructure;
• copy, modify, reverse engineer or create derivative works of the Service, except as the law allows;
• resell, sublicense or make the Service available to third parties except as permitted; or
• use the Service to build a competing product, or to benchmark it without our consent.

Your content and data

As between you and us, you own your Customer Data. You grant us a worldwide, non-exclusive licence to host, copy, process and transmit Customer Data to the extent needed to provide and improve the Service and to meet our legal obligations. You are responsible for the accuracy and legality of Customer Data and for having the rights and lawful basis to provide it. Where Customer Data includes personal data, our Data Processing Addendum applies and you act as controller.

AI-generated output

The Service produces AI-generated outputs such as text, images, recommendations and forecasts. These are provided to assist you, may contain errors or inaccuracies, and should be reviewed by you before use. You are responsible for how you use outputs and for your own compliance, including any obligations under the EU AI Act for the way you deploy AI. AI-generated media we produce carries machine-readable synthetic-media marking, and our AI assistants disclose that they are AI.

Beta and early-access features

Features marked beta, preview or early access are provided as is, may change or be withdrawn, and may not be as reliable as generally available features. We may exclude them from any service commitments.

Third-party services and integrations

The Service can integrate with third-party platforms at your direction. Your use of those services is governed by their own terms, and we are not responsible for them or for their availability. Enabling an integration may involve sharing data with that provider at your instruction.

Fees, billing and taxes

Where the Service is paid, the fees, plan and any usage-based metering are set out in your Order or on our pricing page. Unless stated otherwise, fees are exclusive of VAT and other taxes, which you are responsible for. We may change fees for a renewal term on reasonable notice. Late payments may be suspended and may accrue interest as allowed by law.

Free trials, waitlist and early access

We may offer the waitlist, free trials or early access. These may be changed or ended at any time, and any free or trial use is provided as is without warranties.

Intellectual property

We and our licensors own all Intellectual Property Rights in the Service, including its software, models, design, look and feel, and trade marks. Except for the limited rights granted to you, nothing in these Terms transfers any Intellectual Property Rights to you. You own your Customer Data and the Intellectual Property Rights in it.

Feedback

If you give us feedback or suggestions, you grant us a perpetual, irrevocable, royalty-free licence to use them to improve the Service, without obligation to you.

Confidentiality

Each party may receive confidential information from the other. Each party will keep the other's confidential information secret, use it only to perform these Terms, and disclose it only to those who need it and are bound by confidentiality, except where disclosure is required by law. This does not apply to information that is or becomes public through no breach, or is independently developed.

Data protection

Each party will comply with applicable data-protection law. Where we process personal data on your behalf, we do so under our Data Processing Addendum, which forms part of these Terms. How we handle data for which we are the controller is set out in our Privacy policy.

Warranties and disclaimers

We warrant that we will provide the Service with reasonable skill and care. Except as expressly stated, and to the fullest extent permitted by law, the Service is provided on an "as is" and "as available" basis, and we exclude all implied warranties, terms and conditions, including any implied terms of satisfactory quality, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or that outputs will be accurate or complete.

Limitation of liability

Nothing in these Terms limits liability that cannot be limited by law, including liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation. Subject to that, neither party is liable for indirect or consequential loss, or for loss of profits, revenue, goodwill, anticipated savings or data; and our total aggregate liability arising out of or in connection with these Terms is limited to the total fees you paid us for the Service in the 12 months before the event giving rise to the claim.

Indemnity

You will indemnify us against losses, damages and reasonable costs we suffer arising from your Customer Data, your unlawful use of the Service, or your breach of these Terms, to the extent permitted by law and except to the extent caused by us.

Suspension

We may suspend access to the Service, in whole or in part, if you breach these Terms, fail to pay, or where needed to protect the Service, other users or third parties, or to comply with law. We will restore access once the issue is resolved, where we reasonably can.

Term and termination

These Terms apply for as long as you use the Service or have an active Order. Either party may terminate for material breach that is not remedied within 30 days of notice, or immediately if the other becomes insolvent. You may stop using the Service at any time, subject to your Order.

Effect of termination

On termination, your right to use the Service ends and you must stop using it. We will, at your request made within 30 days, make Customer Data available for export, and will then delete or return it in line with the Data Processing Addendum, except where the law requires us to keep it. Terms that by their nature should survive (including on intellectual property, confidentiality, liability and governing law) will survive.

Force majeure

Neither party is liable for failure or delay caused by events beyond its reasonable control, including failures of internet or utilities, acts of government, strikes, or natural events. If such an event continues for more than 30 days, either party may terminate the affected Service.

Changes to these Terms

We may update these Terms from time to time. The current version is dated 9 June 2026. We will post changes here and, where they are material, give you reasonable notice. Continued use of the Service after changes take effect means you accept them.

General

• Assignment: you may not assign these Terms without our consent; we may assign them to a group company or in connection with a business transfer.
• Entire agreement: these Terms, your Order, the DPA and our policies form the entire agreement and replace earlier agreements on their subject matter.
• Severability: if any provision is unenforceable, the rest remain in force.
• Waiver: a failure to enforce a right is not a waiver of it.
• Third parties: a person who is not a party has no rights under the Contracts (Rights of Third Parties) Act 1999.
• Notices: we will send notices to your account email; you can reach us at the address below.

Governing law and jurisdiction

These Terms and any dispute arising out of them are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, without affecting any mandatory rights you may have as a consumer in your country of residence.

Contact us

Questions about these Terms? Contact us:

Sellarix Ltd, 20 Wenlock Road, London, England, N1 7GU. Email: hello@sellarix.ai.