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02 / Content & Media

Content & Media

AI product photography, video and copy at catalogue scale, without the photoshoot. Every AI output is marked synthetic.

Before
After

AI-generated, marked synthetic

01 / Content & Media

Overview

Every new product needs photos, video, a description, alt text and a translation per market. Done by hand, content always lags the catalogue.

Sellarix Content & Media generates studio-grade content at catalogue scale, working straight from your live products, variants and existing imagery.

0%

fewer wrong-fit returns where virtual fitting is used

Source: Shopify

02 / Content & Media

How it works

  1. 01

    One shared catalogue

    Generation works from your real products, variants and imagery, not a disconnected upload folder.

  2. 02

    Grounded in your product

    Each asset is built from real attributes, so facts stay correct and brand look consistent.

  3. 03

    Marked synthetic, written back

    Every generated image, video and 3D view is labelled and stored on the product.

  4. 04

    Surfaced everywhere, agent-ready

    Copy and media flow to PDPs, AI search, recommendations, ads and the agent-ready feed.

03 / Content & Media

Capacites

  • Product image to GIF and video

    Turns one flat photo into looping GIFs and PDP- or ad-ready video, no film crew.

  • AI product photography and backgrounds

    Clean studio shots and background swaps that keep every SKU on the same brand look.

  • On-model generation

    Shows apparel worn on diverse models and body types, no model or shoot day booked.

  • Virtual try-on and AR

    Shoppers preview a product on themselves or in their space before buying.

  • AI product descriptions and SEO copy

    On-brand, search-optimised copy written from real attributes for thousands of SKUs at once.

  • Translation and localisation

    Localises descriptions, units, sizing and currency per market, not a literal word swap.

All generated media carries machine-readable synthetic-media marking (EU AI Act).

04 / Content & Media

Use cases

  • Launch a 2,000-SKU drop without a photoshoot

    Import flat packshots and bare attributes. In one pass, get on-model imagery, studio backgrounds, a PDP video, a 360 view, a localised description and alt text. Live shoot-ready on day one.

  • Cut wrong-size returns on fashion and footwear

    Add virtual try-on and on-model imagery so shoppers judge fit before they buy. Try-on shares the same sizing data as Sellarix search and recommendations.

  • Make every long-tail listing actually rank

    Rewrite thin supplier copy as on-brand, SEO-optimised descriptions, generate alt text and summarise reviews. The same words then power Sellarix AI search.

05 / Compare

How Sellarix compares

How an integrated Content & Media suite compares with the studio-plus-agency workflow and stitched-together point tools.

SellarixTraditional / point tools
Source of truthGenerates from your live catalogue and writes every asset back to the product, so content stays in sync.Standalone generators work from a separate upload folder, so assets drift and re-syncing is manual.
Breadth in one placePhotography, video, on-model, try-on, 3D, copy, translation, reviews, ads and alt text, all one suite.A separate tool and contract for imagery, video, copy and translation, each with its own login.
Catalogue coverageEvery SKU, including the long tail, gets the same treatment at low marginal cost.Photoshoots and copywriters are priced per asset, so rich content goes to hero products only.
Joined to the rest of the stackDescriptions feed AI search, imagery feeds recommendations and ads, all on one shared graph.Content lives in its own tool; reaching search, ads and merchandising means more integrations.
Synthetic-media complianceEvery generated asset is marked synthetic by default, in line with EU AI Act Article 50.Many tools leave disclosure and content-credential marking for you to add, creating a compliance gap.
Time to valueNew products can be content-complete shortly after import, so content stops blocking launches.Content lags the catalogue by a shoot, a copy brief and a translation project, often weeks.

06 / FAQ

Content & Media FAQ

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