Content & Media
AI product photography, video and copy at catalogue scale, without the photoshoot. Every AI output is marked synthetic.
AI-generated, marked synthetic
01 / Content & Media
Overview
Every new product needs photos, video, a description, alt text and a translation per market. Done by hand, content always lags the catalogue.
Sellarix Content & Media generates studio-grade content at catalogue scale, working straight from your live products, variants and existing imagery.
02 / Content & Media
How it works
- 01
One shared catalogue
Generation works from your real products, variants and imagery, not a disconnected upload folder.
- 02
Grounded in your product
Each asset is built from real attributes, so facts stay correct and brand look consistent.
- 03
Marked synthetic, written back
Every generated image, video and 3D view is labelled and stored on the product.
- 04
Surfaced everywhere, agent-ready
Copy and media flow to PDPs, AI search, recommendations, ads and the agent-ready feed.
03 / Content & Media
Capabilities
Product image to GIF and video
Turns one flat photo into looping GIFs and PDP- or ad-ready video, no film crew.
AI product photography and backgrounds
Clean studio shots and background swaps that keep every SKU on the same brand look.
On-model generation
Shows apparel worn on diverse models and body types, no model or shoot day booked.
Virtual try-on and AR
Shoppers preview a product on themselves or in their space before buying.
AI product descriptions and SEO copy
On-brand, search-optimised copy written from real attributes for thousands of SKUs at once.
Translation and localisation
Localises descriptions, units, sizing and currency per market, not a literal word swap.
All generated media carries machine-readable synthetic-media marking (EU AI Act).
04 / Content & Media
Use cases
Launch a 2,000-SKU drop without a photoshoot
Import flat packshots and bare attributes. In one pass, get on-model imagery, studio backgrounds, a PDP video, a 360 view, a localised description and alt text. Live shoot-ready on day one.
Cut wrong-size returns on fashion and footwear
Add virtual try-on and on-model imagery so shoppers judge fit before they buy. Try-on shares the same sizing data as Sellarix search and recommendations.
Make every long-tail listing actually rank
Rewrite thin supplier copy as on-brand, SEO-optimised descriptions, generate alt text and summarise reviews. The same words then power Sellarix AI search.
05 / Compare
How Sellarix compares
How an integrated Content & Media suite compares with the studio-plus-agency workflow and stitched-together point tools.
| Sellarix | Traditional / point tools | |
|---|---|---|
| Source of truth | Generates from your live catalogue and writes every asset back to the product, so content stays in sync. | Standalone generators work from a separate upload folder, so assets drift and re-syncing is manual. |
| Breadth in one place | Photography, video, on-model, try-on, 3D, copy, translation, reviews, ads and alt text, all one suite. | A separate tool and contract for imagery, video, copy and translation, each with its own login. |
| Catalogue coverage | Every SKU, including the long tail, gets the same treatment at low marginal cost. | Photoshoots and copywriters are priced per asset, so rich content goes to hero products only. |
| Joined to the rest of the stack | Descriptions feed AI search, imagery feeds recommendations and ads, all on one shared graph. | Content lives in its own tool; reaching search, ads and merchandising means more integrations. |
| Synthetic-media compliance | Every generated asset is marked synthetic by default, in line with EU AI Act Article 50. | Many tools leave disclosure and content-credential marking for you to add, creating a compliance gap. |
| Time to value | New products can be content-complete shortly after import, so content stops blocking launches. | Content lags the catalogue by a shoot, a copy brief and a translation project, often weeks. |
06 / FAQ
Content & Media FAQ
07 / Platform
Part of one platform
Every suite runs on the same data spine, so switching on more compounds the value. Explore the rest of the platform.
- Discover & ConvertConversational search, recommendations, visual search, fit, CRO.
- ServeAI customer service, human handoff, WISMO, voice.
- Grow & RetainCLV, churn, next-best-action, segmentation, journeys, loyalty.
- Merchandise & PriceDynamic pricing, merchandising, catalogue intel, competitors.
- Operate & ProtectForecasting, replenishment, logistics, returns, fraud, abuse.