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Ecommerce AI ROI calculator

Put in your own numbers, set the assumptions yourself, and see an illustrative estimate of the revenue and support saving AI could add. Nothing here is a benchmark or a promise.

01 / Calculator

Model it with your own figures

Enter your current traffic, order value, conversion rate and support volume, then adjust the assumption sliders to match your own view. Every output is an illustrative estimate that recalculates as you type.

Your store today
£
%

Orders divided by visitors, as a percentage.

Assumptions you control

These are estimates, not benchmarks. Move every slider to match your own view. The figures on the right recalculate as you do.

8%

Relative lift on your current conversion rate. Keep it conservative until you have measured it.

30%

Share of tickets fully resolved without a human, with the rest handed to your team.

£4

Your fully loaded cost per ticket, including agent time and tooling.

Illustrative estimate
Projected extra revenue, per year£62,400£5,200 per month at 8% uplift
Projected support saving, per year£11,520240 tickets a month deflected
Combined estimate, per year£73,920£6,160 per month

An illustrative model from your inputs and the assumptions you set above. It is not a forecast, a quote, or a guarantee of results. Real outcomes vary by catalogue, traffic mix and how a feature is rolled out.

02 / Method

How the maths works

Extra revenue

Visitors times your conversion rate gives current orders. We apply your chosen conversion uplift to those orders and multiply by your average order value. The uplift assumes better AI site search and recommendations help more visitors find and buy.

Support saving

We take the share of monthly tickets you expect AI to resolve without a human and multiply by your fully loaded cost to resolve one ticket. The rest are handed to your team, so the saving is on deflected volume only.

Why it is editable

We do not ship fixed benchmark numbers dressed up as fact. The uplift and deflection rates are assumptions you control, with conservative defaults. Keep them modest until you have measured your own results.

This is a planning aid, not a forecast or a quote. Sellarix is pre-launch, so these figures are not drawn from live customer outcomes. Actual results depend on your catalogue, traffic mix and how each feature is rolled out.

See where AI moves the numbers for your store

Join the waitlist for early access, or talk to the Sellarix team about your own figures.

Join the waitlistBook a demo