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Press kit

Sellarix brand assets

Logos, colours, typography and name usage for press, partners and reviewers. Download the marks below and follow the notes so Sellarix reads the same everywhere.

01 / In one line

What Sellarix is

Sellarix is one AI platform for ecommerce that replaces a sprawl of point tools. Six suites run on one shared data spine, so a signal learned in one place makes the rest smarter.

Built for SMB and mid-market stores, agent-ready for AI shopping assistants, with GDPR and EU AI Act compliance by default. Use this as the short description in articles and listings.

02 / Name

How to write the name

Correct

Sellarix

One word. Capital S, the rest lower case. Use Sellarix Ltd for the legal entity in contracts and formal notices.

Incorrect

SellarIX

Never camel-case, all-caps or restyle the name: not SellarIX, SellariX, SELLARIX or Sellar1x.

03 / Logos

Logo and icon assets

The signal mark is the S on ink. Download the file that fits your context. Right-click any link to save, or open and download.

  • Sellarix Mark (SVG)

    Mark (SVG)

    Vector mark. Scales to any size with no loss. Preferred wherever SVG is supported.

    /favicon.svg

    Download
  • Sellarix App icon (PNG)

    App icon (PNG)

    180px touch icon for home-screen and app contexts.

    /apple-touch-icon.png

    Download
  • Sellarix Favicon (96px PNG)

    Favicon (96px PNG)

    Raster favicon for browser tabs and bookmarks.

    /favicon-96x96.png

    Download
  • Sellarix Favicon (.ICO)

    Favicon (.ICO)

    Multi-size ICO for legacy browsers and Windows.

    /favicon.ico

    Download

04 / Colour

The colour palette

Ink and paper carry the brand; signal is the single accent. Copy any hex value below.

Core

  • Ink

    Ink

    #0b0e13

    Primary surface and text

  • Ink 2

    Ink 2

    #11151c

    Raised dark surface

  • Paper

    Paper

    #F6F4EE

    Light background

  • Signal

    Signal

    #c6ff3a

    Accent and calls to action

Suite hues

  • Discover & Convert

    #c6ff3a

  • Content & Media

    #ff6b4a

  • Serve

    #3fd8e6

  • Grow & Retain

    #2ee6a6

  • Merchandise & Price

    #ffb23e

  • Operate & Protect

    #5b8cff

05 / Type

Typography

  • Display

    One AI platform for ecommerce

    Bricolage Grotesque

    Headlines, page titles and big numbers.

  • Sans / body

    Six suites on one shared data spine.

    Schibsted Grotesk

    Body copy, UI labels and most running text.

  • Mono

    01 / Discover & Convert

    JetBrains Mono

    Eyebrows, section numbers, code and data.

Corners are sharp throughout, with a radius of zero on marks, tiles and buttons.

06 / Usage

Do and don't

Do

  • Write the name as "Sellarix" with a capital S and the rest lower case.
  • Use "Sellarix Ltd" for the legal entity in contracts and notices.
  • Keep clear space around the mark equal to the height of the S.
  • Place the signal mark on ink, and the ink mark on paper, for full contrast.
  • Label any AI-generated media when you use our assets alongside it.

Don't

  • Do not restyle the name as "SellarIX", "SellariX", "Sellar1x" or "SELLARIX".
  • Do not stretch, rotate, recolour or add effects to the mark.
  • Do not round the corners; our marks and tiles use sharp corners.
  • Do not place the mark on a busy photo or a low-contrast background.
  • Do not imply a partnership or endorsement we have not agreed in writing.

07 / Press

Press contact and company facts

Media enquiries

For interviews, comment or asset requests, email the Sellarix team. We aim to reply within two working days.

hello@sellarix.ai

Company facts

Legal name
Sellarix Ltd
Company number
15102874
Incorporated
29 August 2023
Registered office
20 Wenlock Road, London, England, N1 7GU
Website
sellarix.ai
Press email
hello@sellarix.ai

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