One AI platform for every ecommerce store
Sellarix is an ecommerce AI company replacing a sprawl of disconnected point tools with one platform on one shared data spine, built for SMB and mid-market stores.
01 / Problem
Why we started
Ecommerce teams now run AI everywhere: site search, product recommendations, photography and video, customer service, pricing, forecasting and fraud. The trouble is that each job tends to mean a different tool from a different vendor. A growing store can end up paying for six or more, each with its own login, bill and contract.
Worse, those tools do not share data. Search does not know what customer service learned. Pricing does not see what is sitting in the warehouse. The store ends up doing the integration work itself, or simply living with tools that contradict each other. We thought that should be one platform instead.
02 / Mission
What we are building
One AI platform for ecommerce, on one shared data spine, that replaces the stack of point tools a store would otherwise stitch together. It is built for SMB and mid-market merchants across B2B and B2C, it is agent-ready so AI shopping assistants can find and buy your catalogue, and GDPR and the EU AI Act are handled by default.
- Discover & Convert: AI site search, recommendations, visual search, fit and CRO.
- Content & Media: AI photography, image-to-video, virtual try-on, copy, SEO and translation.
- Serve: AI customer service, WISMO, returns, human handoff and voice.
- Grow & Retain: lifetime value, churn, next-best-action, segmentation and loyalty.
- Merchandise & Price: dynamic pricing, merchandising, catalogue intel and competitor monitoring.
- Operate & Protect: demand forecasting, replenishment, returns prediction and fraud detection.
03 / Difference
How we are different
Consolidation over sprawl
A growing store can end up running six or more AI point tools, one each for search, content, service, retention, pricing and operations. We put all of it on one platform, so there is one bill, one login and far less to wire up and maintain.
One shared data spine
Separate tools keep separate copies of your data and never compare notes. Every Sellarix suite reads and writes the same spine, so a signal learned in search makes recommendations, customer service and forecasting better too.
Compliance by default
GDPR and the EU AI Act are handled in the platform, not left to you to retrofit per tool. AI-generated media is clearly marked, and our feeds are open so AI shopping agents can find and buy your catalogue.
04 / Stage
Where we are now
Sellarix is pre-launch. We are building toward our first release and the waitlist is open. We are not going to claim customers, case studies or numbers we do not have yet. What we will tell you is what we are building and why, and we will update this page as suites ship. If the problem is yours, joining the waitlist is the best way to shape what we build and to be first when it lands.
05 / Values
What we believe
Earn the consolidation
Replacing six tools only helps if each suite is genuinely good on its own. We hold every suite to the standard of the best dedicated tool it replaces, not the average of them.
Be honest about AI
We say what the models can and cannot do, we mark AI-generated media, and we do not dress up demos as results. A merchant should always know when they are looking at AI output.
Compliance is not a feature flag
GDPR and the EU AI Act are part of how the platform is built, not an add-on we charge extra for or ask you to configure alone.
Built for SMB and mid-market
Smaller and mid-sized stores rarely have a data team to glue tools together. We design for that team of one, across both B2B and B2C, not just for enterprises with engineers to spare.
06 / Company
Company details
- Registered name
- Sellarix Ltd
- Company number
- 15102874
- Incorporated
- 29 August 2023
- Contact
- hello@sellarix.ai
- Registered office
- 20 Wenlock Road, London, England, N1 7GU