Merchandise & Price
AI dynamic pricing and merchandising you can recommend or auto-apply, always explainable.
- Stormshell Trail Jacket£98 £104Demand up
- Aurora Running Tee£24 £21Competitor
- Merino Wool Socks£12 £13Margin
01 / Merchandise & Price
Overview
Pricing in a spreadsheet, merchandising in your store admin, competitor checks in a browser tab, catalogue clean-up in a backlog. Four tools, four copies of the data.
Sellarix runs all of it on one shared data spine. Every price, ranking and markdown is a plain formula you can explain to a buyer or auditor.
02 / Merchandise & Price
How it works
- 01
One data spine underneath
Pricing, competitor, merchandising and catalogue logic all read the same catalogue, costs, stock and order velocity.
- 02
Plain formulae, one AI touch
Engines are transparent maths. AI only fills missing attributes, written through the catalogue's validation boundary.
- 03
An explanation on every decision
Each engine shows its working: which signals moved a price, rank, match or margin.
- 04
Recommend or auto-apply
Choose per rule: suggest for human approval, or write prices straight to the catalogue.
03 / Merchandise & Price
Capacites
Dynamic pricing
Explainable AI dynamic pricing from demand, stock, competitor position and elasticity, clamped to your band.
Markdown and promo optimisation
A dated, stepped discount plan that hits your sell-through target by the deadline.
AI merchandising and PLP sorting
Rank collection pages by margin, stock and velocity. Out-of-stock lines drop automatically.
Catalogue cleaning and auto-attribution
Fill missing attributes safely. Nothing is written when the model is unsure.
Competitor price monitoring
Match rival listings by SKU or similarity. Their prices feed your pricing live.
Assortment planning
Score categories on coverage, demand and competitor presence to find gaps worth filling.
Every pricing and merchandising change is explainable (XAI), with recommend-vs-auto-apply governance.
04 / Merchandise & Price
Use cases
End-of-season clear-out, planned not panicked
600 winter units to clear by 31 January. Set a target and the markdown planner builds dated steps that deepen weekly, protecting early-week margin.
Holding price position without watching tabs
Competitor price monitoring matches hero SKUs by GTIN. When the market drops, your price nudges down, always above the margin floor.
Collection pages that lead with what sells
Velocity-led PLP ranking surfaces in-stock, healthy-margin products first, demotes low stock, and keeps the merchandiser's three pinned picks up top.
05 / Compare
How Sellarix compares
A unified, explainable suite on one data spine versus the usual mix of repricers, merchandising tools and spreadsheets.
| Sellarix | Traditional / point tools | |
|---|---|---|
| Where the data lives | One shared spine: pricing, merchandising, competitor and catalogue jobs read the same catalogue, costs and stock. | Each bolt-on keeps its own copy, so cost, stock and demand can disagree across tools. |
| Explainability | Every price, rank, markdown and match shows the signals that moved it and by how much. | Many repricers and widgets give a number with little or no reasoning you can audit. |
| Use of generative AI | Used in one place: catalogue attributes, written through a validating boundary, nothing written when unsure. | Some tools apply LLMs across pricing and ranking, where a confident wrong output slips through. |
| Control and governance | You set cost, margin floor, band and weights, recommend or auto-apply. The margin floor always wins. | Guardrails vary by tool, and stitching them across products leaves gaps. |
| Catalogue quality | Cleaning, auto-attribution and dedup are built in, so search, feeds and ads run on enriched data. | Catalogue enrichment is usually a separate project, and merchandising runs on whatever data exists. |
| Compliance posture | Compliant by default: tenant-isolated data, EU AI Act disclosure where shoppers meet AI, agent-ready feeds. | Compliance is left to the merchant to assemble across each separate tool. |
06 / FAQ
Merchandise & Price FAQ
07 / Platform
Part of one platform
Every suite runs on the same data spine, so switching on more compounds the value. Explore the rest of the platform.
- Discover & ConvertConversational search, recommendations, visual search, fit, CRO.
- Content & MediaImage to video, AI photography, try-on, copy/SEO, translation.
- ServeAI customer service, human handoff, WISMO, voice.
- Grow & RetainCLV, churn, next-best-action, segmentation, journeys, loyalty.
- Operate & ProtectForecasting, replenishment, logistics, returns, fraud, abuse.
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