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AI customer service

Sellarix vs Gorgias

If you run a Shopify store and want AI customer service, Gorgias is probably the right answer. It is the most ecommerce-native helpdesk on that platform, the automations are deep, and it has years of real merchant use behind it. We are not going to pretend otherwise. The comparison only gets interesting if you are on WooCommerce or Magento, because that is where their product stops and their marketing does not.

01 / Credit

What Gorgias does better

Every vendor comparison on the internet claims the vendor wins on everything, which is why nobody believes any of them. Here is where Gorgias is genuinely stronger.

  • Depth on Shopify

    Order lookups, refunds, cancellations, subscription edits, all driven from the conversation. Years of iteration against real merchant workflows. If Shopify is your only platform, this is a genuine strength and we would rather you knew it.

  • A mature helpdesk, not just an AI layer

    Ticketing, views, macros, SLAs, reporting. Sellarix does AI customer service with human handoff, but Gorgias has been building the surrounding helpdesk for far longer.

  • Ecosystem

    Over a hundred integrations with the apps a Shopify merchant already runs, and a large body of public documentation and community knowledge.

02 / Difference

Where we differ

  • Their AI Agent does not work on WooCommerce, Magento or BigCommerce

    This is not our characterisation. Gorgias's own documentation states the AI Agent is not supported on those platforms, and that on WooCommerce you cannot create, edit, cancel or refund an order, nor use WooCommerce data as a condition in Rules. Their marketing page lists those platforms as supported. Both things are published; they contradict each other. If you are on Woo or Magento, you can buy the helpdesk and not get the automation.

    Source: Gorgias documentation

  • We take real actions on every platform we connect

    Same depth on WooCommerce and Magento as on Shopify. That is the entire reason Sellarix exists, and it is the one thing a Shopify-first vendor is structurally unlikely to fix, because the merchants who need it are not their market.

  • Support is one suite, not the whole product

    Conversations feed the same data spine as search, merchandising and operations. So a spike in tickets about a product can surface in merchandising, and a return reason can reach the product page that caused it. A dedicated helpdesk cannot do that, because it only holds one side of the data.

03 / Side by side

Feature comparison

Gorgias compared with Sellarix, capability by capability
CapabilityGorgiasSellarix
AI agent on ShopifyDeep, mature(they win)Yes
AI agent on WooCommerceNot supportedYes, with order actions
AI agent on Magento / AdobeNot supportedYes, with order actions
AI agent on BigCommerceNot supportedYes
Helpdesk maturityYears of iteration(they win)Newer
Human handoff with full contextNot documented publiclySeat claim, live socket, handback
Shares data with search and merchandisingNoYes, one spine
Pricing modelPer resolutionPer conversation, turn-independent

04 / Fit

Which one you should actually pick

Choose Gorgias if

You are Shopify-only, you want a mature helpdesk as well as AI, and you value a large app ecosystem more than cross-platform depth.

Choose Sellarix if

You run WooCommerce, Magento or more than one platform, and you want AI that can actually act on orders rather than just read them.

05 / Questions

Common questions

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