Guides

Guides & playbooks

In-depth, practical guides for getting ecommerce AI right.

01 / Guides

Guides

ComplianceEU AI ActArticle 50
The EU AI Act compliance guide for ecommerce: the deadline is here
Article 50 applies from 2 August 2026. The per-platform implementation checklist, the questions to put to your chatbot and media vendors, the records to keep, and a decision tree for what actually needs marking.
23 Jul 2026 · 9 min read
Agentic CommerceStructured DataAI Search
Optimising Product Pages for AI Agents: The Complete Technical Guide (2026)
An AI agent can read your product page and still refuse to recommend it. The three attributes that decide whether it can transact, the crawler tokens that decide whether it ever sees you, and what each platform emits by default. With our own audit of 36 UK and EU product pages.
23 Jul 2026 · 36 min read
ReturnsFraudCompliance
Returns, Fraud and Abuse: What the Law Actually Lets You Do (UK and EU, 2026)
You can refuse a serial returner. You cannot refuse a statutory right, and you cannot let a model decide alone. The three walls around returns-abuse enforcement, what the US litigation actually held, and why your returns-fraud model is probably not high-risk under the EU AI Act.
23 Jul 2026 · 20 min read
Agentic CommerceAI SearchStructured Data
The Agentic Commerce Readiness Checklist: What Actually Matters After March 2026
In March 2026 OpenAI pulled back from agent checkout and said it would focus on discovery instead. That single decision changes what merchants should build. The protocols explained honestly, the three attributes that decide whether an agent will recommend you, and a checklist you can hand to a developer.
23 Jul 2026 · 20 min read

Guides & playbooks

Guides

The EU AI Act compliance guide for ecommerce: the deadline is here

Optimising Product Pages for AI Agents: The Complete Technical Guide (2026)

Returns, Fraud and Abuse: What the Law Actually Lets You Do (UK and EU, 2026)

The Agentic Commerce Readiness Checklist: What Actually Matters After March 2026